Technology Driven Marketing or Human Driven Marketing?


Technology and Communication help businesses grow and prosper, creates relationships, strengthens the effectiveness of organizations,  and allows people to learn about one another. Technologies,  such as the Internet, mobile phones, social media, and customer relationship management systems greatly affect the way companies communicate with prospective customers.

These new forms of communication are changing the media landscape and the type of messaging strategy organizations use. Many of the consumers and business professionals seek information and connect with other people and businesses from their computers and phones.

In today's world, everything now came with the technology-driven mode. As day by day, society is getting well touched with technology because they now well equipped with computers and phones. If we came to count the mobiles device it may be the same number as the population on the planet.

Nowadays the people do not depend upon the television or any physical media to know about the product. Peoples have the habit to get all pieces of information including your marketing product in digital media. Even, they don't try to explore your product or services offline, if they don't get the relevant information in online mode, this is because of technology-driven relevance in the market. 

Technology-driven marketing changes all the definition of advertisement after it came to the daily lifestyle part of the peoples. This is the 21st-century that forced you to think about the technology-driven marketing strategy for your product and services. The technology-driven marketing gives the reach you every corner of the world which human-driven marketing strategy can never do.

The following is some highlighted points that technology-driven marketing provides the benefit that human-driven marketing strategy can't  be overall fruitful to businesses:
- Cost-effective as it is a one-time investment
- Highly reachable to the audience
- Less human capital investment
- Increases time and cost-efficiency
- No businesses geographical barrier etc and so on...

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Sitesh Jha

Digital Marketer & Consultant

AFFecho is a result-driven marketing and consultancy services to help you advertise and market your online business. We drive performance marketing to the next level with the best technologies and experiences.

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