Explore The Power of performance marketing

AFFecho is a result-driven marketing and consultancy services to help you advertise and market your online business. We drive performance marketing to the next level with the best technologies and experiences.

  • Digital Strategy

    We offer complete digital marketing solutions to customers including website planning, product branding and marketing, search engine optimization, social media marketing, email marketing, google analytics to lead generation. Our all online activities are result oriented.

  • Content Marketing

    We provide powerful content curation strategies to engage your audience, build trust and influence their purchasing decisions. Our strategists help to produce content for websites, blogs, newsletters, user manuals to technical documentations for multiple business verticals with the sense of localization.

  • Business Solutions

    Affecho specializes in offering online marketing and business solutions that attracts potential affiliates, increases lead generation and sales. Our experienced marketing consultants will work you on the proper relationships, how to structure them, what realistic expectations are, and how to determine success.



    We are consultancy services that offers the intelligence to find or create valuable audiences, and engage them most effectively and efficiently. Our experts have the experience to create desired marketing outcomes. The winning solutions of AFFecho helps to deliver great results.


    Cyber Security and its necessities to your Internet Business

    What is Cyber Security?

    Cyber Security consists of technologies, processes, and controls designed to protect systems, networks, programs, devices and data from cyber-attacks. Effective cybersecurity reduces the risk of cyber-attacks and protects against the unauthorized exploitation of systems, networks, and technologies. Cyber Security focuses on protecting computer systems from unauthorized access or being otherwise damaged or made inaccessible.

    The Importance of Cyber Security
    It is important because the government, military, corporate, financial, and medical organizations collect, process, and store unprecedented amounts of data on computers and other devices. A significant portion of that data can be sensitive information, whether that be intellectual property, financial data, personal information, or other types of data for which unauthorized access or exposure could have negative consequences. Organizations transmit sensitive data across networks and to other devices in the course of doing business, and cybersecurity describes the discipline dedicated to protecting that information and the systems used to process or store it. As the volume and adulteration of cyber-attacks grow, companies and organizations, especially those that are tasked with safeguarding information relating to national security, health, or financial records, need to take steps to protect their sensitive business and personnel information. Nowadays, businesses are going to go paperless transaction and all process of business is almost done under the digital media and this creates the immediate requirement of data of business that we have on the internet world. 

    Measures to Boost your Cyber defenses: 
    Boost your cyber defenses with these must-have security measures:

    1. Staff Awareness Training:
    Human error is the leading cause of data breaches, so you need to equip staff with the knowledge to deal with the threats they face. Training courses will show staff how security threats affect them and help them apply best-practice advice to real-world situations.

    2. Application Security:
    Web application weakness is a common point of attacking for cybercriminals. As applications play an increasingly critical role in business, it is vital to focus on web application security.

    3. Leadership Commitment:
    Leadership commitment is the key to cyber resilience. Without it, it is very difficult to establish or enforce effective processes. Top management must be prepared to invest in appropriate cybersecurity resources, such as awareness training. The management should be well equipped with the resources required to fight cyber issues. 

    4. Password Management:
    Almost half of the India population uses ‘password’, ‘123456’ or ‘own name’ as their password. You should implement a password management policy that provides guidance to ensure staff create strong passwords and keep them secure.

    5. Regular Review:
    One way to know the state of your business’s security is by conducting a regular security assessment of all your business assets. You should have better access over data of business, it prepares you to face any issue security issue arriving at your organization. The tools should be used which find out the security bugs in the organization during the regular assessment of business data.

    Cybersecurity is a never-ending battle. The battle with the cybersecurity will continue forever, it may come in less amount but it does not permanently solve the issue. With keeping this in mind we must be aware and equipped with tools required to fight with critical cyber issues. Today's 21st-century's organization is well known to the importance of cybersecurity. The Internet provides us with an easy doing business process. This is not much easy we thought, give some time to critical cyber issues with your business. 

    How to Monetize Your Website And Earn Money

    The growth of internet technology and the availability of numerous user-friendly platforms has enabled users to create their own websites and blogs in no time.

    Even if your website or blog is more of a hobby than a business, it’s always good getting to know how you can generate some of that quick income with it.

    However, before you get into finding ways for monetizing your website or blog, it’s important to first quantify your website’s traffic. The importance of traffic on your website, you can imagine that you have made a house and there is no one to live in it. First, you make sure that you have standard traffic on your website.   

    By doing so, you will be able to identify which types of monetizing strategies would work best for you and the best ways to monetize a blog and your website. For knowing the traffic you may use this free service offered by Google. 

    Google Analytics: Google Analytics provides important statistics such as the number of page views, specific keywords visitors used to get to your page, and the number of times users spend on specific pages of your website. Another important thing you must do is ensure your website/blog has strong content. This content should not only be relevant and informative for your visitors but should also be optimized for search engines. Once you’ve made sure your website is well optimized, there are several ways you can monetize it.

    Here are the different avenues which may provide monetization to your Blogs/Websites: 

    1. Become an Affiliate Marketer:
     Now that you’ve launched your website or blog, the quickest strategy you can use to generate money from it is to become an affiliate marketer. This is the simple process of identifying a product or service and promoting it on your website.

    2. Sign up for Google AdSense:
    Google AdSense is another tremendous source of generating money through your blog. It can really help you monetize your blog. This is a cost-per-click (CPC) program that allows you to put up ads on your website.

    3. Create a Membership Website:
    Another possible monetization option and one of the best ways to monetize a website. This is to create a website that sells memberships. For this to work, your website must offer some form of value to the customer, whether its digital photos, eBooks, background themes, articles, research reports, etc.

    4. Flip your Website:
    This strategy is good for those who create a website intending to sell it to the highest bidder. While this may be a short-term strategy, it works well for those who have multiple websites in a variety of segments and are on the lookout for clients who can purchase the site e.g,Flippa.com

    5. Post Sponsored Content:
    There are many marketers out there who pay bloggers to write positive reviews about their products or services. That’s a cool monetization strategy. In fact, reviews appearing on third-party websites often hold greater credibility as consumers do not view them as a direct advertisement.

    There are huge numbers of strategies that help your Blogs/Website to turn into monetization format. The first you always remember that you have sufficient traffic on your website. Then, you need to make sure you’ve got strong content. After filling these criteria you have many options to choose one of them. 

    I hope these tips may use to monetize your Blogs/Website.

    What does Affiliate Marketing means to business?

    First of all, we must have to understand the meaning, affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation.

    How does Affiliate marketing work?
    Affiliate marketing works by spreading the responsibilities of product marketing and creation across parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy while providing contributors with a share of the profit. To make this work, three different parties must be involved:

    1. Seller and product creators: The seller, whether a solo entrepreneur or large enterprise, is a vendor, merchant, product creator, or retailer with a product to market. 

    2. The affiliate or advertiser: the affiliate promotes the product to agree to consumers that it is valuable or beneficial to them and convince them to purchase the product.

    3. The consumer: Whether the consumer knows it or not, they are the drivers of affiliate marketing. Affiliates share these products with them on social media, blogs, and websites.

    How Affiliate Marketing drives the business to grow?
    Affiliate marketing strategy is such type of marketing that gives the potential to our business that it may grow by sales, traffic engagement, consumer awareness about your services and product. This medium of marketing is boosting your business's goals or objectives by only giving direction to your business by using blogs, social media platforms or websites, etc. Nowadays, the customer is the online driven minded, most of the consumer is on social media and affiliate uses such medium to serve your product and services to the consumers.

    The following is the points that highlight the necessities of Affiliate marketing in your business:
    - Boosting online sales dramatically
    - Drive more traffic to your site
    - Expand the size of potential customers
    - Extend the approach of your brand
    - Improves the revenue of the businesses
    - Automated marketing strategy
    - Technology-driven marketing
    - Low Cost-efficient marketing

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    Technology Driven Marketing or Human Driven Marketing?

    Technology and Communication help businesses grow and prosper, creates relationships, strengthens the effectiveness of organizations,  and allows people to learn about one another. Technologies,  such as the Internet, mobile phones, social media, and customer relationship management systems greatly affect the way companies communicate with prospective customers.

    These new forms of communication are changing the media landscape and the type of messaging strategy organizations use. Many of the consumers and business professionals seek information and connect with other people and businesses from their computers and phones.

    In today's world, everything now came with the technology-driven mode. As day by day, society is getting well touched with technology because they now well equipped with computers and phones. If we came to count the mobiles device it may be the same number as the population on the planet.

    Nowadays the people do not depend upon the television or any physical media to know about the product. Peoples have the habit to get all pieces of information including your marketing product in digital media. Even, they don't try to explore your product or services offline, if they don't get the relevant information in online mode, this is because of technology-driven relevance in the market. 

    Technology-driven marketing changes all the definition of advertisement after it came to the daily lifestyle part of the peoples. This is the 21st-century that forced you to think about the technology-driven marketing strategy for your product and services. The technology-driven marketing gives the reach you every corner of the world which human-driven marketing strategy can never do.

    The following is some highlighted points that technology-driven marketing provides the benefit that human-driven marketing strategy can't  be overall fruitful to businesses:

    - Cost-effective as it is a one-time investment
    - Highly reachable to the audience
    - Less human capital investment
    - Increases time and cost-efficiency
    - No businesses geographical barrier etc and so on...

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